Brand & Strategy
Launching a brand new product comes with its own set of challenges. It’s often helpful to bring in an agency like Sayvee to help define the ‘look and feel’ of the product in order to make it appealing and marketable. As was the case with the new secure email service: CSETMAIL.
CSETMAIL provides a completely secure email service for sending and receiving sensitive materials that require a higher level of protection. A lot of thought went into the branding of the product and site, which was then centralized to the logo concept. The Sayvee design team created a shield image to represent ‘defense’, a lock to show ‘security’, and an envelope indicating the email component. The rest of the branding and icon creation for the CSETMAIL website was built from this initial design.
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