November 16, 2016
Welcome to the weird, wide, and wonderful world of Digital Marketing and acronyms. Now you have your website, you’ve started to outline a Digital Marketing Plan, and somewhere close to the top of that plan you have the letters S E O scribbled in bright red pen with a star next to it (if you don’t have this, go do it now).
Social Evolutionary Ostriches?
South Eastern Ohio?
Surgical Enhancement Opportunity?
No, none of those. SEO stands for Search Engine Optimization and, if it's not already, it needs to be a cornerstone of your Digital Marketing Strategy. The all-knowing internet resource that is Wikipedia lists SEO as follows:
Basically, SEO affects how you rank on search engines. 75% of users never scroll past the first page of search results. You want to make sure that your SEO campaigns are at a ninja level fighting condition to ensure your site lands on that all important first page of search results, preferably at the top. If your SEO kung-fu is weak, then you may find yourself buried in the nether regions of Google. Let’s face it, no one wants to be there.
There’s a lot involved in becoming an SEO kung-fu master but there are a number of simple steps you can take to improve your current ranking beyond what you currently have. Read on, grasshopper.
SEO is the use of relevant keywords and content on your website so that search engine algorithms can discover your site. It’s the digital marketing equivalent of standing in a crowded room, jumping up and down, screaming “I’M OVER HERE!”
Here’s why you need SEO for your dealership website:
75% of users never scroll past the first page of search results.
Know your business! In order to establish keywords, make a list of your services and products. Make sure to note different ways of referring to particular products and services. For example: If you’re a pen salesman and you want to optimize your site to sell more pens you’re going to need to list the keywords you want to incorporate into your content. Just listing the word ‘pen’ isn’t going to cut it. What types of pens? What colors? Brand names? Styles? Uses? Once you have your list you can use Google’s Keyword Planner to see how your keywords rank in searches. This way you’ll be able to identify which keywords need to be incorporated into your content.
Once you’ve chosen your keywords, the next step would be to implement those keywords in your site. This is called on-site optimization.
Here are easy ways to build your on-site optimization (be sure to consult your webmaster for assistance):
Encourage comments on your blog posts and generate return visitors by posting relevant and entertaining material that people will want to read.
SEO is a base standard for marketing your website and company. It’s not something you can avoid using and hope it will happen naturally. A solid well-researched SEO plan, executed properly, will put you and your business in front of your clientele in the exact place where they spend a minimum of 2 hours every single day: the internet.
Employ these tactics and you’ll be on your way to becoming the Bruce Lee of SEO kung-fu. More importantly, you’ll start generating organic leads for your website and climb the search engine ranking ladder.
Want to know more about SEO and how it can work for you site? Leave a comment below and join the conversation!
*Statistical data sourced from 2013-2014 reports by Google, Latitude, Nielsen, Trinity Digital Marketing, and Forrester.