Shooting for the Stars (5 Star Google Reviews, That Is)

Halloween’s coming and we’re not trying to scare you, but if you don’t have reviews on Google, your site is probably ranking far lower than it should be in search results. Google reviews (and reviews from other sites across the web) are a key part of a solid SEO strategy. Why? Good reviews signify trust in a company, and there are few things Google prioritizes in its search rankings more than trust.

If you don’t believe us, check out the stats: an annual analysis of local search results found that the highest-ranked listings on Google’s local search results have an average of 38 reviews, and 3.7 stars. How does your business compare? 

So what’s a business without a lot of reviews to do?

The good news is, 58% of people are more likely to share their experiences about a company than they were 5 years ago (Dimensional Research). That means that your best clients and customers are probably willing to share their experience working with you — you just need to ask.

Once you’ve carefully curated a list of clients you’ve had an amazing relationship with (the very cream of the crop), how do you approach them? When asking for reviews, the number one best practice is to make it as easy for your clients as possible. Remember, they’re doing you a huge favour, so respect their time. Google makes this easy by allowing you to create a custom review link specially for your business that you can use when requesting reviews. This takes the work out of reviews — all a potential reviewer needs to do is click on the link, sign into their Google account (if they aren’t already signed in), and the specific review form for your business will automatically pop up for them.

Creating this link involves a bit of work on your end, but once that’s done, it will streamline the review process for your clients and increase the likelihood that someone will take the time out of their busy day to provide you feedback.

Ready to start gathering reviews and climbing your way up the rankings?

We’ve put together a handy guide on how to put together your custom Google review link, as well as some email templates you can build from when requesting reviews.



About the Author

Andrew likes to write. And that's a good thing because he's good at it. He likes Canada, the UK, and of course, pop tarts. …

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