2020 Seasonal Campaigns
THROTTLE POWERSPORT
Throttle Powersports Dealership has a solid reputation for providing excellent service, support, and satisfaction. They believe that everyone should get outdoors and have fun. They are experts in their field and they strive to give the best service available, the best parts, and a staff that understands all aspects of the business.
Throttle Powersports offers a variety of ATVs, side by side, boats, and other power sport and leisure vehicles. Their locations offer a huge inventory and take pleasure in providing service to their surrounding areas.
mission
2021 SEASONAL CAMPAIGNS
Throttle Powersports was at a place where they wanted to grow. They understood marketing and its importance for the success of their business. Their internal team did not have the capacity to manage large ad spends and therefore came to us for support. They required a more comprehensive plan that included both sales and operations.
Ultimately Throttle Powersports was hoping that through our expertise they could seamlessly add new locations and manage marketing needs across multiple locations.Combining both of those departments would allow for us here at Sayvee to create an overall plan for growth and sustainability in their business capacities.
design
CHALLENGES
Throttle Powersports wanted to scale, but they lacked the ability to support large ad spends internally. They knew marketing was important for the success of their business but they required a more comprehensive plan that would include both sales and operations departments. By overlapping both, Throttle hoped to add new locations and manage marketing needs across multiple locations to allow for a seamless marketing approach across all platforms.
mission
APPROACH
When we first met with Throttle Powersports we required an audit of what was already being done. From there we could establish a baseline and set reasonable goals within their marketing budget and an ad spend that reflected seasonally.
It was necessary to restructure their ad accounts by incorporating sales targets specific to each location. By dividing each location and separating their budget appropriately we were able to create a long-term marketing plan that was sustainable for each sales department for each specific location.
solution
ingredients
KEY MESSAGING
VISUAL CREATIONS
CAMPAIGN LANDING PAGE
PAID DIGITAL MARKETING
the numbers
Measurements & Metrics
Since beginning ad campaigns and following the metrics of Throttle’s conversions, the leads generated have been substantial. Even through a pandemic when the economy has been struggling the most, Throttle has averaged 1495 new leads. The conversion rate stands at 3% which is industry standard. Additionally cost per lead is indicating a successful ROI.
PAY-PER-CLICK ADVERTISING
overview
Overall our initiatives with Throttle Powersports have been received well and the overall ROI has been rewarding. Our conversion rates are industry standards and cost per lead for Google ad’s costing $15.32 and Facebook ad’s sitting at $58.12 per lead. For this industry with a larger return for each sale the cost per lead is proving to be a great investment for their business.
results 2020-2021
Leads:
0
Cost Per Lead:
$
0
Cost Per Click:
$
0
Conversion Rate:
Increase
0
%
Click Through Rate:
Increase
0
%
Highlights
- Business has expanded with continued and sustainable growth .
- With the managing of multiple locations and plans for more locations to be added in Q4 2021.
Conclusion
Overall working with Throttle Powersports has been a pleasure. Their established efforts and understanding of the importance of marketing allowed us to build on their initiatives and simply take them to the next level. Their increased leads and conversion rates are a testament to our efforts. Their continued growth is a combination of our marketing efforts accompanied by their sales and customer service departments. We are excited to be a part of their continued growth and assist digitally as they bring on more locations.
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