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Chat GPT is a hot topic in the marketing community. The benefits of Chat GPT include its cost-effectiveness, ability to automate mundane tasks, and providing accurate and detailed responses for customer service departments. However, potential drawbacks such as the risk of plagiarism and the need for fine-tuning must also be considered. Additionally, ethical and responsible usage is crucial to avoid negatively impacting SEO or violating Google’s guidelines. Is Chat GPT here to stay and are the repercussions of using it? 

Chat GPT is a natural language processing tool that can generate text with minimal effort.

Unless you have gone on a digital detox, chances are you have heard about the hype of Chat GPT. The benefits of this latest technology has left digital marketers finding ways to utilize it more into their workflows. However, there has been speculation regarding if the use of Ai is considered ethical and whether or not it’s here to stay. We dive into the pros and cons and take a look at whether or not Chat GPT is a tool that should be utilized in marketing efforts.  

It’s cost-effective, open source, and can generate responses quickly, making it ideal for customer service and mundane tasks.
The Advantages of Chat GPT

So what is Chat GPT and what are some of its advantages and disadvantages? Well, Chat GPT is a natural language processing tool that can be used to generate text with minimal effort. It is open source and available for anyone to use, making it a cost-effective solution for businesses.

  1. One of the main benefits of Chat GPT is its ability to generate responses quickly.
  2. Using Chat GPT can be incredibly beneficial for tasks that require a quick turnaround. You can complete your tasks in a fraction of the time it would have taken you manually.
  3. It can also be used to generate ideas and content and can automate mundane tasks such as data entry or categorization, freeing up your team’s time for more important work.


Chatbots powered by this technology can understand customer questions accurately and provide detailed answers in almost real time. This makes them ideal for customer service departments, reducing response times and providing more accurate responses than traditional call centres.

There are potential drawbacks such as the risk of plagiarism, struggling with complex ideas or topics, and requiring significant fine-tuning.
The Disadvantages of Chat GPT

However, there are some drawbacks to using Chat GPT:

  1. There is the risk of plagiarism, which is unacceptable at all costs.
  2. While Chat GPT can generate content quickly and accurately on simple topics, it struggles with more complex ideas or issues.
  3. Users must consider that Chat GPT is still learning and is unable to produce perfect results.
  4. Although it can be advantageous regarding its learning capabilities, it also means that the tool may only sometimes generate the most accurate or appropriate responses. With the lack of reliability in content, it is evident that this could lead to errors or misunderstandings, which may negatively impact the user experience.
  5. It requires its user’s significant training and fine-tuning to get the best results. It can become more time-consuming and require higher technical expertise, which may be a challenge for some users. 
  6. Finally, while Chat GPT is open source and available to everyone, its requirement for additional resources, such as computing power or storage space, to run effectively may create a barrier for entry-level users.
Using Chat GPT for website content will not negatively impact SEO as long as it provides relevancy to users
Will this Negatively Impact SEO?

One of the biggest questions marketers ask is whether or not using Chat GPT will negatively impact SEO. Google has indicated that as long as Ai content is relevant to users, sites using content generated by Chat GTB will not be penalized. Google’s algorithm is designed to provide users with the most relevant and accurate search results. Using Chat GPT in generating responses to searches is not something that Google would penalize. 

However, using ChatGPT to generate content for a website or manipulate search engine rankings could be considered a violation of Google’s guidelines and could lead to penalties. It must be used ethically and responsibly to ensure your site is not negatively impacted by deceiving users.

The decision to use Chat GPT should be based on specific needs, goals, technical expertise, and available resources.

Chat GPT offers robust tools for generating text quickly and accurately. While it has its advantages, it also has some potential drawbacks that must be considered when deciding whether or not to use it for your projects. Ultimately, the decision to use Chat GPT should be based on your specific needs and goals, as well as your level of technical expertise and available resources.

At Sayvee, we believe in writing content that is human and personalized. Artificial technology doesn’t have the capability to drive and create emotional pieces that audiences can connect with, which is what we strive for, in every content marketing plan we create. 


Reach out to us today if you are looking to streamline your content.

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