Your customers are looking for you in online searches, but can you be found? Search Engine Optimization improves your search engine ranking, and places you above your competitors in search results.
We provide professional content marketing SEO services in Canada.
SEO gets your website noticed by the buying public, placing your website right in their path when searching for yours (or a similar) service or product. 75% of users never scroll past the first page of Google’s search results, so it’s important for your website to rank highly AND, most of all, above your competition.
SEO can be complicated and most people don’t understand how it works or how to accomplish it. Many have trouble even determining the ROI from SEO tactics.
However, organic search drives, on average, over half (HALF!) of all web traffic. Not to mention, leads from organic search convert at some of the highest rates of all marketing channels.
You likely receive several emails a week from various companies plying you with the need to invest in SEO. Perhaps you’ve invested in SEO in the past and have trouble seeing the value in it?
Optimizing your website, resolving technical issues, creating content, working offsite to generate more traffic to your website, and developing a sound strategy should only be completed by a team of experienced and trusted professionals. There are many spoofs in this area who misleadingly guarantee results and employ “blackhat” (dirty and potentially risky) strategies. Your business doesn’t have the time to risk their rankings on these kinds of nefarious practices.
SEO is not for the faint of heart. While there are elements that marketing managers can assist with, we recommend leaving the strategy and the technical aspects to the specialists who are up-to-the-minute with what works and what doesn’t.
Consider SEO a direct route to drive traffic to your site without having to pay for ads.
Your website listing on page one of the Google search results is the perfect start. But ranking above your competitors on the Google search results is even better.
In all facets of your business, you want to be visible above your competitors. SEO follows a strategic process that utilizes keywords in order to dominate over your competition.
When we select keywords and employ our tactics, we do it in such a strategic way that we’re actually working on multiple fronts, pushing your website in front of more people so they can find it organically. And more importantly, they’ll find it faster than the competition.
Jacquelyn Rosman General Manager, Mike Rosman RV
Our SEO Audit process reveals ways we can improve your website technically to improve your search engine rankings and visitor experience. This includes examining keywords, formatting, headings, images, and the overall content of your website.
We take a deep dive into your company, your industry, and your competitors to better understand the keywords your customers are searching and which keywords make them click. This helps inform our entire SEO Strategy.
By implementing a combination of on-site and off-site strategies, we optimize and constantly monitor all your important SEO and website metrics from several angles, employing multiple data sources to put together a comprehensive view of your brand’s SEO health, while highlighting ongoing changes and opportunities.
Our SEO Audit process reveals ways we can improve your website technically to improve your search engine rankings and visitor experience. This includes examining keywords, formatting, headings, images, and the overall content of your website.
We take a deep dive into your company, your industry, and your competitors to better understand the keywords your customers are searching and which keywords make them click. This helps inform our entire SEO Strategy.
By implementing a combination of on-site and off-site strategies, we optimize and constantly monitor all your important SEO and website metrics from several angles, employing multiple data sources to put together a comprehensive view of your brand’s SEO health, while highlighting ongoing changes and opportunities.
Organic search marketing refers to everything that happens “below the ads” in Google and Bing. The clicks are free (yay!), however it often requires real marketing work to achieve prominent visibility in organic results. This is the process of SEO.
Commonly it takes 6–12 months to start to see noticeable results. Generally we want to see strong year over year growth from the Organic Search channel as a key metric.
Absolutely not. SEO means a lot of things to a lot of people. You need to do your homework and find out as much as you can about the people who will be helping deliver more value from the Organic Search channel to your business. It is recommended to a choose a professional SEO services agency based in Canada.
It varies depending on how competitive your niche is, what market you’re in (big city vs small town), etc. However, be warned, if someone is offering you SEO services on the cheap, you’re probably throwing your money away. Successful SEO takes skilled effort and time, as well as a customized approach. And remember, Organic Search is usually the highest delivering channel by far, so you should invest in it accordingly.
SEO is a multidisciplinary field, and can be thought of as “an art and a science”. There are many unique technical aspects to SEO that require a web development skill set; however strong skills in copywriting, user experience, and general digital marketing savviness are also key ingredients. Your SEO team needs to be technically strong as well as being skilled marketers.
Don’t get fooled by automated tools and shady SEO providers that claim to solve all your SEO problems. There’s so much more to crafting an SEO strategy than just clicking a button. It takes precision and a keen eye to climb the search engine rankings and make your website stand out above the rest. Always opt for a professional SEO copywriting service provider.
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