Brand & Strategy
The TEDx Program is designed to help communities, organizations and individuals spark conversation and connection through local TED-like experiences. It was a no-brainer for Sayvee to come on board as a Sponsor.
Every TEDxKelowna event has a different theme that unifies the speaker’s subject matter and defines the branding for the event. The Sayvee creative team discusses concepts and defines the unique branding for each of the yearly event’s themes including the overall messaging while adhering to the brand guidelines established by TED.
In line with the branding guidelines, we created both print and event assets including t-shirt designs, posters, programs, name tags, slides, signage and various other additional items to help promote TEDxKelowna. Sayvee was one of the main event sponsors and continues to be a part of the annual events.
When TEDxKelowna was launched, Sayvee came on board as a sponsor; a role we are proud to maintain 5 years later. We built a custom designed website that would serve as the central hub for announcements, updates, and event and speaker information on a year to year basis. Sayvee continues to maintain updates for the site for each new TEDxKelowna event.