The Christmas season is a popular time for giving charitable donations. Hope for the Nations wanted to build a Christmas campaign that would support multiple projects at once while meeting tangible needs.
12 ORGANIZATIONS, 36 PROJECTS
The Sayvee creative team decided to play on the 12 Days of Christmas theme and created The 12 Days of Hope Christmas Campaign. The concept was to bring together 12 of HOPE’s partnered organizations and have them select 3 projects each that were attainable, tangible projects that would improve the lives of children at risk. A custom designed website was built to showcase the campaign. Sayvee created marketing assets and a how-to guide for each of the partnered organizations so they could run their own smaller campaign to their own groups of supporters. In addition, we created a social media ad campaign, newsletters, and assets for the official launch event.
AN ANNUAL CAMPAIGN
The 12 Days of Hope campaign helped raise support and funding for several projects and created a platform that could be duplicated year after year to help raise necessary additional funds during the holiday season. The 2014 campaign raised over $40,000 during the Christmas season.