When a parent company grows quickly, the branding can sometimes become fractured. Consistency is a primary element of any brand. In this case, the Bannister Automotive Group Logo needed re-creating to reflect the company’s growth.
THE SYMBOL OF A BUSINESS
The Bannister Auto Group represents a number of auto dealerships spread throughout British Columbia and Alberta. Each dealership was using a different group logo so Sayvee was brought in to create a single logo that could be used for all dealerships no matter their location or automotive brand. Our design team created a logo using bold red and blue primary colors. The new shape conveyed the form of different vehicle types along with a block font that was in line with Bannister’s brand and style guidelines.