Because marketing is one of the main pillars of any business, outsourcing the main voice of your company can seem ludicrous on paper. What if a contractor gets your brand’s voice wrong and people start disliking your business? What if they create content that gets minimal to zero results and you start losing brand followers? These are legitimate questions, but rest-assured, if you’ve chosen a reputable marketing company in Kelowna to represent you, the excellent results will speak for themselves. Not convinced? Here are five reasons why you should consider outsourcing your marketing.
If you’ve been managing marketing on your own, or even if you’ve just been managing social media, you know it can easily eat up a huge chunk of your day trying to figure out what works and what doesn’t. Because outsourced marketers live those processes every day, they can help your brand succeed. How? By creating the most relevant content and helping you stay on top of trends online and developments in technology. Think of it like you’re the director of a movie: you know all the moving parts of your production. However, the likelihood is that you’re not going to be going over and working on the make-up while also trying to coordinate your big opening scene of space muffins landing in a field. That’s why you have a varied cast and crew, they have specialized skills to work on things so you don’t have to. The same applies when contracting out your marketing.
Brand perception is important, especially with so many competitors vying for attention like teenage girls at a boy band concert. While you can get some sense of how your brand is perceived through review platforms, it can be challenging to get an overall picture. That’s where outsourcing to marketing companies can be a great idea, they understand the digital world and can give you a clear picture of everything you’re doing right (and everything you need to improve).
How do you want to define the relationship between your business and your customers? While it’s always good to create quality content, you’re using up time that could be spent focused elsewhere if you’re just posting randomly. For example, is your audience primarily on YouTube? Then email marketing probably isn’t the best strategy. You need to set out your goals to give your content and marketing direction. Once you have your primary goal (or goals) you’d like to achieve for your business, you can consult with marketing companies or freelancers to see how they can best implement the plan and start getting you results.
Have your leads and form completions dried up more than a grape left in a dehydrator for too long? Then it’s probably time to revamp your marketing. This is especially true if you’re shelling out a lot of money each month with little results. Call up a marketing company—they can help properly allocate your budget and optimize campaigns to help you get the best results possible. That way, leads and conversions can flow in more consistently.
There are tons of marketing tools out there, some are great, others aren’t much more than copies of other products. Researching the best tools by going through each product and deciding if it would be a good fit for your workflow, or even if it’s an improvement over something you already have, can be immensely time-consuming. Contracting out your marketing can be a great way to circumnavigate this issue. Marketers are always staying on top of the best tools, so you can be sure they’re optimizing your accounts with the latest and greatest tech.
Because marketing is such a core component of your business, it can seem like poor judgement to just hand it over to another company that doesn’t necessarily know the ins and outs of your industry. However, not only can your business be improved by outsourcing, you’ll also be able to focus on other aspects of your business with the time you free up.