PAY-PER-CLICK
PPC can truly be rocketfuel for your business, producing leads and increasing your sales.
Done right, PPC shows the highest return on your marketing investment.
Yes, it’s that powerful.

PPC can truly be rocketfuel for your business, producing leads and increasing your sales. Done right, PPC shows the highest return on your marketing investment. Yes, it’s that powerful.

PAY-PER-CLICK DRIVES RESULTS

Don’t Get Caught in the Back Seat
PPC advertising is the process of buying quality visitors to your site who are ready to buy YOUR product or service. You pay, you get to play, and it works!

PPC is hands down the fastest way to generate traffic to your website. 

Not only that, on average, visitors arriving to your website from paid ads are 50% more likely to purchase from your site than visitors coming from other channels. More visitors plus higher converting visitors will increase your sales.

There is a very good chance that your competitors are using PPC to steer traffic away from you; likely even bidding on your company’s name as a target for their ads.

If you aren’t already investing in PPC or if you’re concerned your competitors are stealing traffic away from you, now is the time to get it right with a solid PPC strategy and execution.

GETTING PPC RIGHT

The Secret to Making PPC Profitable

Most agencies or do-it-yourselfers are happy to set up an account, spend some ad money, and celebrate when they start to see leads trickle in. If they aren’t careful, however, they aren’t likely looking at the right metrics they should be analyzing and they fail to see the wasted ad spend and worse yet, lost opportunity and lost customers that an improperly managed account can cost you.

Wasted ad spend can mean the difference between making money with your advertising or losing money with your advertising. And that difference can mean the difference between whether your business grows or shuts down.

We analyze and improve your PPC campaigns all the way down to the ad copy itself, to:

At the end of the day this is how we make PPC profitable and grow your sales.

RECENT PPC RESULTS IN 1 YEAR FOR A LARGE SCALE REAL ESTATE DEVELOPER

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download our free resource and

GET IT RIGHT!

3 FUNDAMENTAL STRATEGIES TO MULTIPLY YOUR SALES WITHOUT SPENDING MORE

We’ve used these 3 strategies time and time again to great success, dominating our client’s competitors, and helping them reach new heights with their business. Are you ready to multiply your sales and grow your business? Download our strategy guide today before your competitor does.

Why Do We Keep Saying “Getting it Right” with PPC?

Because the fact of the matter is most PPC platforms were designed to let businesses run their own advertising. Truth be told. Many businesses, unqualified freelancers, and ill-prepared agencies have tried with less-than-impressive results, or worse.

Not only that, PPC channels (Google and Facebook among others) are designed to make themselves money and they do that through the amount you spend on ads. They wouldn’t post record profits each year if they weren’t good at it.

So while PPC presents a huge opportunity you also have to know how to avoid blowing your ad budgets, wasting ad spends on poor targeting, and even preventing click fraud from bots and, dare I say, your competitors! The odds of running PPC alone are stacked against you.

On the other side of the equation, most websites are not optimized to convert traffic to customers. No matter how much you can increase your traffic, if your visitors aren’t converting you are losing sales.

By creating visually appealing landing pages, with strong messaging, and clear calls to action, your visitors will become customers faster than you can imagine.

We’re here to ensure that your account is set up and managed properly, that you have a landing page that is optimized to convert the traffic that PPC ads are driving, and that you not only have a clear picture of the metrics that matter, but that those results are ringing the cash register (if those exist anymore).

"Sayvee takes ownership of the project.
They see our vision and they're with us 100%."

Damien Burggraeve General Manager Tallus Ridge

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“Sayvee has really helped us grow and I can’t help but reinforce that comment because what they’ve done for us in allowing us to gain new clients and new customers from a digital perspective has really been a success. It’s really quite astounding how much it’s helped us. Our lead generation now, because of Sayvee’s efforts, has over tripled for us and continues to grow.”
Ron Somers President, Phantom Screens Okanagan
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“Sayvee has taken the time to learn about our business and deliver positive results. Their personable and knowledgeable team members promptly respond to requests and have creative suggestions. They answer questions in terms that are easy to understand and help us reach the goals we have set for our business.”

Jacquelyn Rosman General Manager, Mike Rosman RV

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We understand PPC can be difficult to make profitable.

We understand the importance of squeezing every penny from your ad investment to see a return. 

We understand that you need both an increase in traffic to your website AND an increase in the number of visitors that convert on your website to increase your sales.

We understand the metrics that show whether your PPC is earning you money or losing you money.

Here’s how we are going to do that for you:

Our team audits your previous results and identifies gaps and areas of improvement within your account.

Conversions over clicks is how you win in sales. We focus on understanding the metrics that are going to help you win out over your competitors and not just make us look good.

A good PPC strategy starts with strong research of the industry, target market, and competition. By working with our clients, utilizing insight tools at our disposal, and relying on our experience we establish a competitive strategy, designed to achieve your goals.

We constantly optimize your ads, bids, copy, and creative to find maximum results at the best Return on Ad Spend (ROAS). We can learn what doesn’t work so we can find what does work.

Once we know what works, we use iterative testing and optimization to scale your budget and maximize results without compromising on cost.

Our proprietary Monthly Report pulls metrics from different data sources and compiles the results that matter; giving you transparency. We can also customize the Monthly Reports to show the key metrics, views, and information that is most vital to your business, and provide a live or recorded walk-through of your account each month.

Our team audits your previous results and identifies gaps and areas of improvement within your account.

Conversions over clicks is how you win in sales. We focus on understanding the metrics that are going to help you win out over your competitors and not just make us look good.

A good PPC strategy starts with strong research of the industry, target market, and competition. By working with our clients, utilizing insight tools at our disposal, and relying on our experience we establish a competitive strategy, designed to achieve your goals.

Once we know what works, we use iterative testing and optimization to scale your budget and maximize results without compromising on cost.

Once we know what works, we use iterative testing and optimization to scale your budget and maximize results without compromising on cost.

Our proprietary Monthly Report pulls metrics from different data sources and compiles the results that matter; giving you transparency. We can also customize the Monthly Reports to show the key metrics, views, and information that is most vital to your business, and provide a live or recorded walk-through of your account each month.

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PPC Q&A

The most frequently asked PPC questions answered by our experts.

PPC is hands down the fastest way to drive (or buy) traffic to your site. 64.6% of consumers click on Google Ads when shopping online. 65% of B2B businesses acquire customers through a PPC channel.

The appropriate ad budget depends on a number of factors including, average industry cost per acquisition, the types of customers you target, where you are targeting (geographically), how competitive your industry is, and how much market share you hold. We work with our clients to establish a PPC budget that is realistic for the market and your current business situation.

Remarketing is the process of reconnecting with visitors who previously interacted with your site. This allows advertisers to strategically target high-intent users that may already be interested in purchasing your product or service. Remarketing ads are praised for their ability to drive quality conversions at a fraction of the cost.

Ad Auctions are real-time bidding for placements on an advertising platform. As an advertiser, you set a bid for how much you are willing to pay to win the auction. Depending on the quality score of your ad, your ad rank, and your bid, you will win the auction and your ad will be shown to a potential buyer. Google and Facebook process thousands of ad auctions a second every single day.

Quality score as a metric derived by the advertising platform that rates your ads as relevant to what you are bidding on. It combines a mixture of Ad Rank (max cost per click bid x ad quality) and your website to determine how much you should bid in an ad auction. The highest bid doesn’t always win an auction, but the highest quality ad with the highest bid does.

TRUST YOUR PPC TO AN EXPERIENCED TEAM WHO GETS IT RIGHT.

You can go it alone. You can look for a cheap option. You can hire an agency with little experience.
But can your business afford to waste opportunity on untrusted solutions?
We have the experienced team to generate results and snowball your sales today!

You can go it alone. You can look for a cheap option. You can hire an agency with little experience. But can your business afford to waste opportunity on untrusted solutions? We have the experienced team to generate results and snowball your sales today!

Your business can’t wait for a cure or a return to “normal”.
Now’s the time to Get It Right! Rewrite your marketing playbook with these proven strategies to generate leads and multiply sales.