As Social Media moves towards sales-focused advertising, it is no surprise that TikTok recently released a ‘Promote’ ad option for its users. Business owners can now take advantage of the new feature to more effectively build brand awareness and enhance their user experience.
TikTok’s new advertising feature allows businesses to promote and grow their reach through their unique videos. TikTok’s new Promote button is just the beginning of the company’s efforts to stay ahead of marketing trends and provide its users with a valuable experience.
According to TikToks user guide, the new button will also allow its users to;
Track basic information on videos as a result of the Promote campaign, such as:
- The number of your video views.
- The number of likes, comments, and shares for your video.
- How many people visited your website link.
- The age and gender of the people interacting with your video.
It is of course important to note that TikTok has its guidelines and limitations when it comes to advertising. To make sure your ads comply with the communities’ rules, check out the website before you use the Promote button.
Furthermore, just like any other form of advertising, the new feature has a cost for users who decide to use it. Promoting your video ad will incur a cost, however, if it results in more sales than the price paid for the ad, you can be certain that the ROI is worthwhile.
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