In the rush to adopt Digital Marketing, Traditional Marketing can often get sidelined, but don’t miss out on what could be a very strategic marketing move.
Marketing is about getting your message in front of your audience. You can’t market to someone who’s 55 the same way you would market to a millennial. Different demographics require different marketing techniques. Traditional marketing has its place in bridging that gap.
Direct Mail is a great way to reach a more traditional market through the targeted delivery of physical postcards, catalogues, fliers, and more.
Outdoor Advertising such as billboards and transit signage play an important part in reaching a broader section of the market share and increase brand awareness.
With any marketing challenge, there is always a solution. In this case, the McKinley Beach brand, a master planned community development, had to evolve alongside the growth of the community. With that in mind, a full campaign rebrand was undertaken.
Jacquelyn Rosman General Manager, Mike Rosman RV